199
Sales
in 25 days
summary.
We partnered with the client for two months to generate sales so that there was enough cashflow to sustain the business as well as provide market validation to raise investment.
Client
Nothing Is Sacred creates party games for the ironic millenial. Known for their tongue-in-cheek humor, this start-up had the support of dating giant Tinder to produce the hit game, Adulting Can Wait.
Drive online product sales.
Duration: 2 months in 2019
Platforms: Instagram & Facebook
Challenge
Every sale was of great importance as the venture depended on a steady cash-flow from social media ads to stay in business. Our challenge was to conceptualize and develop ads that would make the audience stop and take notice, quickly explain the gameplay and create enough FOMO to get them excited to buy.
“Akankshi and Nilanjan are very sincere, diligent and transparent people. Being bootstrapped, we had hired them when we were starting out and they quickly became a part of the team. Helping us with the photoshoot and going out of their way to execute the campaign ideas.
They have a good understanding of the consumer psyche and do go the extra mile to achieve success for their clients.
Would recommend.”
Sachet Koul
Co-founder, Nothing Is Sacred
what
we did
• Understood the game play in detail so that it helps us understand what kind of digital audience would be interested in their game.
• Went through the user purchase journey on the mobile/web to find out where the maximum drop-off was and see if we could reduce it.
• Conducted a survey with their previous online customers to understand if our findings through Google Analytics were on-point and to get insights into what the target audience responds to.
• After consolidating all the findings we planned a video shoot for them to create conversion ads.
• We started running ads on Facebook + Instagram to test different audiences and copy.
• As soon as we found a winning ad we went all in on each audience set that performed for the brand.
