100+

organic followers every month

110

organic contest entries

50+

community of moms on instagram

 
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summary.

Outland Circle was engaged as a social media partner to manage Happibo’s communication and tell their story to young working parents.

 

client

Happibo, a weaning-food venture that makes ready-to-feed meals and snacks for babies in the age group of six months to two years. It's based out in Bangalore.

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challenge

They wanted to extend their brand message and start conversations with Indian mothers over social media. Organically wanted to establish themselves as healthy baby food.

 
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“We worked with Akankshi and Nilanjan for almost 2 years. I liked that they understood our brand and were able to tell our story just the way we wanted. They created highly engaging and very interesting campaigns. They are very enthusiastic and always ready to take upon new challenges.”

Harshada Joshi
Founder, Happibo

 
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what
we did.

We worked with them for one and a half years. Creating consistent and creative content on their social media (Instagram and Facebook).

Used micro-influencer marketing to find new audiences and drive traffic to their social profile as well as website.

 

Micro-influencer marketing

We reached out on a monthly basis to active mom-bloggers with 1000-15000 followers to create user generated content and help the brand reach their audience.

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results.

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