100+
organic followers every month
110
organic contest entries
50+
community of moms on instagram
client
Happibo, a weaning-food venture that makes ready-to-feed meals and snacks for babies in the age group of six months to two years. It's based out in Bangalore.
challenge
They wanted to extend their brand message and start conversations with Indian mothers over social media. Organically wanted to establish themselves as healthy baby food.
Micro-influencer marketing
We reached out on a monthly basis to active mom-bloggers with 1000-15000 followers to create user generated content and help the brand reach their audience.