5m
People reached
2x
Ticket sales
16k+
followers growth
5000+
Leads
summary.
Outland Circle was engaged as a Digital Partner to handle Echoes Of Earth festival’s digital presence for 2 years consecutively. The aim was to drive tickets sales, engagement and improve visibility of the festival on digital platforms.
client
Nestled among lush greenery, Echoes Of Earth presents a stellar line-up featuring over 40 International and Indian musicians performing on four uniquely designed stages, celebrating one Earth.
The festival unites people from all walks of life under a celebration of great music, art and culture, while entailing a deep commitment to the preservation of the Earth.
Website - echoesofearth.com
Instagram - instagram.com/echoesofearthfestival
Facebook - facebook.com/echoesofearthfestival
challenge
Echoes had crafted a distinct and niche brand internationally. Having identified what attracts their festival-goers, our challenge was to reach out to only those audiences. We had to be very careful about whom we targeted.
Our challenge was to create a digital distribution and communication strategy which their audience could connect with.
Leveraging Facebook and Instagram we had to give the audience a taste of what to expect at the festival and create enough FOMO that even if they didn’t make it this time, they would want to attend the festival next year.
what
we did.
• Performance Marketing
• Organic Content Strategy and Execution
• Creative design and copy
• Email Marketing
• Live social media coverage
