170k
People reached
600+
new followers
summary.
We joined Art In Transit a week before the festival of stories went live and generated enough content and targeted metro travelers with social media ads to generate community participation.
client
Since 2014, Art in Transit has become a dynamic platform for diverse voices in contemporary public art practice to converge within the rich and resonant urban context of Bangalore city. The project seeks to further collaborations with artists in other cities in transition – shaped by the forces of technology, migration, gentrification, urbanization and the rapid pace of change.
challenge
How do poets react to poetry generators? How do masons react to 3D printers? How do cities in the throws of rapid change, make meaning of their past, present and future?
These are the questions we had to ask the public. The client being principally dependent on community participation, our challenge was to facilitate a conversation between them and the metro demographic - ultimately leading to increased visitors on the day of the event.
what
we did.
• Social media promotion
• Awareness campaigns
• Social style photo and video production
• Live social media coverage
